
Ruby x Mixmag + Sound International
Mixmag, the world’s biggest, longest-running and most respected global dance music media brand, is teaming up with actor, DJ and musician Idris Elba’s Sound International label at ADE, for a celebration of the best house music from around the globe. Inspired by Elba’s uncle’s legendary 1980s London sound system of the same name, Sound International aims to spread the inclusive message of house music, while elevating upcoming talent, especially from exciting emerging and previously underserved scenes. This very special night is being realised in partnership with Ruby Hotels, whose philosophy of lean luxury and deep-rooted connection to music and culture provides the perfect stage for such a unique collaboration.
