Nivo

Nikos ‘NIVO’ Vourliotis is the frontman of Goin’ Through, one of the most influential hip-hop groups in Greece and Cyprus. Over their 20-year career, they have released 11 albums, 3 soundtracks, and numerous singles and compilations, while also performing live countless times in front of thousands of fans, both in Greece and internationally (USA, UK, Cyprus, the Netherlands, Germany, etc.). Throughout these 20 years, NIVO has collaborated with top Greek record labels, including BMG, Universal Music, EMI, and Sony Music, as well as elite artists such as Anna Vissi, Despina Vandi, Giorgos Mazonakis, and Antonis Remos. In his 2004 album La Sagrada Familia, which was awarded a Gold Disc, NIVO personally secured the involvement of Guru (leader of Gang Starr & Jazzmatazz), who believed in the group and contributed lyrics to one of the songs. Their album Vendetta—which also went gold, with its lead single surpassing 200,000 legal downloads—featured another international collaboration, as NIVO successfully persuaded 7L & Esoteric to participate in a joint track. His record label, Family The Label, has been releasing Hip-Hop and R&B records since 1997, bridging elements of both mainstream and underground hip-hop. He is widely recognized for popularizing hip-hop music in Greece and has been the face of the genre across multiple publications, TV shows, and blockbuster films.